Beyond First-Purchase ROAS
Most attribution tools only measure first-purchase ROAS. A campaign shows 0.8x ROAS and you kill it. But what if those customers come back and buy 3 more times? That “losing” campaign might actually be your most profitable channel.
ONClix tracks the full customer lifecycle - from first touch to repeat purchase - so you can measure true ROAS based on lifetime value, not just the initial transaction. This is why leading DTC brands choose a dedicated marketing attribution platform over basic ad platform reporting.
E-Commerce Metrics That Matter
Customer Lifetime Value (LTV) Coming Soon
Track how much revenue each customer generates over their entire relationship with your store. ONClix attributes LTV back to the original acquisition channel, so you know which campaigns drive the highest-value customers.
Repeat Purchase Attribution
Know which campaigns bring customers who buy once vs. customers who become repeat buyers. This changes how you allocate budget entirely - a channel with lower first-purchase ROAS but higher repeat rates might deserve more investment. Use multi-touch attribution models to credit each touchpoint in the repeat buyer journey.
True ROAS
True ROAS factors in all revenue from acquired customers, not just the first transaction. ONClix calculates this automatically across configurable lookback windows (30, 60, 90, 180, 365 days).
Revenue-Per-Click Analysis
Understand the actual revenue generated per click from each channel. This metric cuts through vanity metrics and shows which clicks actually turn into money.
Shopify & WooCommerce Integration Coming Soon
ONClix integrates natively with both major e-commerce platforms:
Shopify: Automatic order tracking, product-level attribution, and customer matching via Shopify webhooks. (Coming Soon)
WooCommerce: Server-side order tracking with WooCommerce REST API integration for real-time revenue data. (Coming Soon)
Both integrations track:
- Order values and product SKUs
- Customer email for cross-device matching
- Repeat purchase identification
- Refund and cancellation data (Coming Soon)
Who This Is For
ONClix e-commerce tracking is built for DTC brands doing $50K-5M/year in revenue who need to understand which campaigns drive long-term revenue, not just first conversions. If you’re spending $5K+ per month on ads and making decisions based on first-purchase ROAS alone, you’re likely leaving money on the table.
Getting Started
- Connect your Shopify or WooCommerce store
- ONClix starts tracking customer journeys from the first click
- Within 30 days, you’ll have LTV data for your acquisition channels
- Make budget decisions based on true ROAS in the unified ad dashboard