ROAS Calculator
Calculate your Return on Ad Spend to measure campaign profitability across channels.
Enter your total advertising spend across all platforms
Total revenue attributed to your ad campaigns
Your product costs to calculate true profit ROAS
This calculator provides estimates. Actual ROAS depends on attribution model, lookback window, and conversion tracking accuracy.
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Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising. A ROAS of 3x means you earn $3 for every $1 spent.
What is a Good ROAS?
- Below 1x — You are losing money on your campaigns
- 1x - 3x — Break-even to moderate return (consider COGS)
- 3x - 5x — Strong performance for most industries
- 5x+ — Excellent return on ad spend
For a more accurate picture, enter your Cost of Goods Sold (COGS) to see your Profit ROAS — the true profitability of your campaigns after product costs.
Want accurate attribution data for your ROAS calculations?